18/09/2023 | Dang Bac

TikTok is not just a leading entertainment platform in the world, but it’s also becoming an indispensable e-commerce hub. Born from an explosion of users, TikTok has established itself as an ideal sales channel for many businesses and individuals. The launch of the TikTok Shop is the next breakthrough, offering richer business opportunities and more diverse access to customers ready to shop.

But what is TikTok Shop and how do you sell on it? We will guide you through each specific step so you can seize the business opportunity here. Join us to explore TikTok Shop, where creativity and unique business opportunities connect.

Introducing TikTok Shop

What is TikTok Shop?

The e-commerce market is buzzing with the appearance of TikTok Shop, an ambitious extension of the TikTok social media platform. It’s not just a place for sharing interesting short videos, but also an ideal trading space, perfectly blending commerce and creativity.

Importantly, TikTok Shop offers users a diverse and flexible business ecosystem. Merchants can freely introduce and sell their products directly on their business profiles through various formats such as video, livestream, or even highlighted product tabs.

A standout feature of TikTok Shop is its ability to leverage video content to boost sales. Merchants can create unique and authentic videos to introduce their products, thereby deepening interaction with customers and enhancing product trust and appeal.

Furthermore, TikTok Shop expands business opportunities for newcomers to the market, making it easy for them to access and tap into a large potential customer base through this platform.

tikto_shop

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Guide to Selling on TikTok for Beginners

Seize business opportunities on TikTok with the simple steps below. Here, we will guide you on how to post sales on TikTok professionally:

Step 1: Launch the App and Select “Create New Post”

Launch the TikTok app and press the “plus” icon at the bottom center of the screen. This is your first action step in the posting process.

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Step 2: Upload Video From Your Collection

Click the “upload” section in the bottom right corner to select the video you want to post from your personal collection.

Step 3: Select the Prepared Product Video

Find and select the video you prepared earlier. Ensure the video accurately reflects what you want to convey and offers to customers.

tiktok_shop2

Step 4: Write an Attractive Description and Insert Relevant Hashtags

Before posting, spend time crafting an engaging description. Also, use relevant hashtags to enhance the reach of your post.

Step 5: Post and Monitor Feedback

Lastly, after ensuring content and description accuracy, hit “Post” to complete. Pay attention to monitor and respond to all comments from potential customers to build a strong community on TikTok.

tiktok_shop3

Pros and Cons of TikTok Shop

Pros

  • Broad user age range with potential purchasing power: TikTok Shop users are mainly aged 12 to 40, a demographic often using the internet to research and buy products. This offers a large potential customer base and an opportunity to craft marketing strategies based on young people’s trends and preferences.
  • High conversion rates thanks to video marketing: TikTok Shop maximizes video marketing, enabling sellers to offer dynamic and visual experiences to buyers through detailed product videos. This plays a crucial role in boosting customer conversion rates.
  • Opportunity for impressive revenue: With its ability to quickly popularize quality content and trends, TikTok Shop lets sellers access vast potential customers in a short time, significantly increasing revenue opportunities.
  • Infinite content distribution: TikTok Shop doesn’t limit content distribution, giving new sellers an advantage by accessing target customers and testing their business strategies.
  • Prioritizing content over ads: TikTok Shop encourages sellers to focus on producing creative and quality content rather than paying for advertising, enhancing customer relationships through engaging content.

Cons

  • Risk of decreased engagement without regular video posts: Sellers need to post videos consistently to maintain community engagement. Inactivity can lead to a decline in followers and interactions.
  • Emotions influence purchasing decisions: Unlike traditional shopping platforms, buying decisions on TikTok Shop often come from emotions evoked by videos rather than genuine needs. This requires sellers to produce truly captivating content that drives purchases based on emotions.

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