With nearly 2 billion users worldwide, TikTok presents a massive opportunity for entrepreneurs and sellers. By harnessing the potential of TikTok Shop, you can reach a large pool of potential customers and generate impressive sales figures. In this article, we’ll explore effective strategies for selling on TikTok Shop, tailored especially for beginners.
What is Selling on TikTok Shop?
Selling on TikTok Shop is a feature within the TikTok app that allows users to create and directly sell products on the platform. Developed by TikTok, this feature offers a powerful business opportunity for entrepreneurs and sellers. Users can set up shops to promote and sell their products or services directly to the TikTok community.
TikTok Shop facilitates a convenient connection between sellers and buyers, creating a flexible shopping environment. By utilizing this feature, users can access a large pool of potential customers worldwide and boost their sales.
Benefits of Using TikTok Shop for Selling on TikTok
Reach a Wide Audience
TikTok boasts nearly 2 billion global users, making it a substantial market for business and sales.
Increase Engagement
Visually creative videos on TikTok can quickly capture user attention, generating positive interaction with your content and products.
Build a Strong Brand
TikTok is a suitable platform for building a personal or business brand. You can use the TikTok Shop feature to showcase products and enhance brand recognition.
Save Time and Costs
TikTok Shop provides a convenient online selling environment, helping to save time and costs compared to opening a traditional store.
Flexible Integration
TikTok Shop can be easily integrated with various payment methods and other online selling platforms, creating a convenient shopping experience for users.
Explore New Business Opportunities
TikTok Shop opens up business opportunities for various industries, from fashion and cosmetics to electronics and creative arts.
Secure Transaction Support
TikTok Shop provides tools to manage transactions and ensure security and safety for both sellers and buyers.
Track Sales Effectiveness
You can monitor the effectiveness of your sales campaigns through reports and statistics provided by TikTok Shop.
Guide to Selling on TikTok Shop For Beginners
Guide to Selling on TikTok Shop for Beginners
Step 1
First, to open a TikTok Shop account, you access the following link:
Depending on the type of account you want to register, please comply with the following regulations:
For Companies:
Must have legal entity in Vietnam. The registered products for sale must belong to the permitted industry in Vietnam. Must have a business license. The tax code of the company or enterprise must still be valid. The bank account name of the enterprise must match the registered name on the business license.
For Individual Sellers:
Must have a ID card (Citizen Identity Card) and a bank account. Must be a Vietnamese citizen over 18 years old. Documents need to be scanned in color. Screenshots, blurry images, tilted or cropped content are not accepted.
For Household Businesses:
Must have a business household certificate (including: business household name, business household number, owner’s name). The ID card number of the head of household. Must be a Vietnamese citizen over 18 years old. Documents need to be scanned in color. Screenshots, blurry images, tilted or cropped content are not accepted.
Guide on how to sell on TikTok Shop for beginners
Step 2
Here, you need to fill in the information that TikTok requires accurately => Then, click Send. Or you can also register for TikTok Shop by clicking the Log in to TikTok account button.
Step 3
After successfully creating a TikTok Shop account, TikTok will send an email to the email account you just registered => You open the email, access the link in that email. Next, on the homepage interface, you click on Start selling.
Step 4
Select Document Verification to authenticate your business activity information. Here, you upload the documents as instructed.
Step 5
Next, select Tax ID and enter your tax ID to sell on TikTok Shop.
Step 6
You click on the Add first product section and select Add product.
Step 7
After TikTok confirms your information with the above steps, proceed to Link your bank account to receive payment for your sales.
How to reach potential customers on TikTok
Use TikTok Advertising
Brand Takeover: Utilize ads that appear when users open the TikTok app.
In-Feed Ads: Ads displayed as videos within TikTok Shop content.
Hashtag Challenge: Encourage users to create videos based on a specific challenge.
Collaborate with Influencers
Find influencers that align with your brand for advertising collaborations.
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