25/09/2023 | Dang Bac

Shopee Live is a prominent feature in the leading e-commerce application – Shopee, focusing on optimizing online shopping experience through livestream sessions. Sellers can directly interact with customers, introduce their products and services in the most lively and realistic way, thereby increasing sales opportunities and enhancing the reputation of the store. Selling through livestream not only creates a flexible and convenient shopping environment but also provides buyers with more opportunities to understand the products before deciding to purchase.

Introduction to Shopee Live

What is Shopee Live?

Shopee Live is a unique utility, providing golden opportunities for merchants on the Shopee e-commerce platform. This feature transforms the Shopee application into a vibrant stage where sellers can directly present and introduce their products to customers in the most vivid and intuitive way.

Unlimited in time or location, Shopee Live opens the door to unrestricted business. Whenever you want, with just a smartphone and an internet connection, you can organize a livestream session, reach thousands of potential customers, and convey your message most effectively. Through the intuitive interface of Shopee Live, viewers can easily interact with sellers, ask questions, and even make transactions instantly without leaving the screen. Directly connected to the product page, Shopee Live facilitates viewers to quickly carry out the purchasing process, helping to enhance transactions and optimize sales volume.

With Shopee Live, business becomes more flexible and efficient than ever. It’s not only an opportunity to display products but also a chance to build a strong relationship with customers, listen to opinions and feedback, and continuously improve to grow sustainably in today’s digital age.

shopee_live
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Advantages of Livestreaming on Shopee

Analyzing online shopping trends, the use of livestreaming has become an indispensable utility. Shopee, one of the leading shopping platforms, quickly identified and applied this feature, bringing many benefits not only to sellers but also to buyers. Below is an in-depth look at the advantages that Shopee’s livestream feature brings.

For Customers:

  • Direct communication: Shopee Live opens a direct communication channel, allowing customers to contact, ask questions, and learn more about products without going through traditional interfaces.
  • Enhanced confidence: When customers see the product live, the chance for them to feel confident in their shopping decision increases. Additionally, ordering during the livestream makes the shopping process smoother and faster.

For Sellers:

  • Freedom in time and space: The livestream feature on Shopee does not limit sellers in terms of timing or location. However, to achieve the best performance, choosing to broadcast at peak times is essential.
  • Simplified selling process: Sellers do not have to spend time checking and responding to comments, as customers can order instantly during the livestream.
  • Enhanced business efficiency: The opportunity to increase revenue becomes clearer when customers experience products visually and interactively, leading to a higher order closing rate.

Quick Livestreaming on Shopee

Online business is increasingly popular, and using digital media such as livestreaming on e-commerce platforms like Shopee is becoming a strong trend. Below are detailed instructions so you can easily conduct a livestream on Shopee professionally and effectively.

Step 1: Prepare for the Livestream

First, plan specifically for your livestream. Build a script, ensure a stable internet connection, and prepare all necessary equipment like lights, phone stands. Choose an appropriate space for the livestream, preferably a place with good light and quiet, to convey clear images and sound. Prepare the products you want to sell and set up promotional programs on your Shopee store.

shopee_live3

Step 2: Start Livestreaming From the Shopee App

Open the Shopee app and log into your sales account. Select the “Me” section, then choose “Shopee Live” and click on “Broadcast Live Video.” Set a name for the livestream, upload an attractive cover photo, and write a concise description for the livestream. You can also add the products you want to sell in the “Add related products” section.

shopee_live2

Step 3: Choose Products and Start Livestream

Select the products you want to sell in the livestream by clicking on each product image or select “Choose all” to add all products to the livestream. Confirm your selection and arrange the product order by preference. Then, press “Next” to proceed with the livestream. Before starting, check the shooting angle and notify followers about the upcoming livestream.

shopee_live1

Step 4: End the Livestream

After the livestream ends, press the X in the upper right corner of the screen to finish. Make sure not to suddenly close the application to avoid confusing customers.

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