Facebook Library, also known as the Meta Ad Library, is a powerful tool provided by Facebook to help users control and track information about advertising on this platform. Launched with the aim of enhancing transparency and trust in advertising on Facebook, Facebook Library provides a comprehensive source of information about ads running on pages and fanpages within this platform.
Introduction to Facebook Library
What is Facebook Library?
Facebook Library (Facebook Ad Library or Meta Ad Library) is a free tool that allows users to research and review all ads that have been or are currently running on Facebook from any Fanpage. Introduced in 2018, its purpose is to increase transparency and help users understand the advertising activities on the Facebook platform.
Facebook Library enables users to view and track advertising campaigns easily. You can search and view detailed information about ads from a specific Fanpage, including images, content, objectives, and advertising budgets. This helps consumers gain a clear understanding of the advertising messages they are exposed to.
The main goal of Facebook Library is to create a transparent advertising environment, helping both advertisers and consumers understand advertising campaigns better and ensure fairness in advertising on this platform.
Benefits of Using Facebook Library
Using Facebook Library brings several important benefits for both consumers and businesses. Here are some key advantages of using this tool:
Competitor Research
View all ads running from competitors, including ad content, images, videos, targeting, budget, etc. Learn from effective advertising strategies and avoid repeating their mistakes.
Search for Advertising Ideas
Facebook Library is a rich resource for finding ideas for your advertising campaigns. You can view effective ads from different brands and apply them to your campaigns.
Track Advertising Effectiveness
Track the effectiveness of advertising campaigns over time, including impressions, clicks, conversion rates, etc. Adjust your advertising campaigns for optimal results.
How to View Fanpage Ads Using Facebook Library via Search Tool?
Facebook Library (Facebook Ad Library) is a useful tool for researching competitors’ advertising strategies. This guide explains two simple methods to view competitor Fanpage ads through the search bar:
Step 1
Visit Ad Library (https://www.facebook.com/ads/library).
Step 2
Select the location and type of ads you want to search for. For example, choose Vietnam and All ads.
Step 3
Enter the name of the competitor’s Fanpage into the search bar. The system will suggest a list of corresponding Fanpages. Select the Fanpage you want to view ads for.
Step 4
The system displays all the ads from the Fanpage. Click on “See Ad Details” to view details of any specific ad.
Filter Results:
- Click on “Filter” to filter ads based on language, platform, media type, activity status, and date of impressions.
How to View Ads in Facebook Library Through Fanpage?
Fanpage is the second method that allows you to view ads within the framework managed by Facebook Library. Let’s see how to do it:
Step 1
Visit the competitor’s Fanpage on the website or Facebook app.
Step 2
Click on “About” and select “Page transparency.” Check the page information, including page ID, creation date, and the notification “This Page is currently running ads.”
Step 3
Click on “See All.” The interface displays a summary frame about the page. Scroll down and select “Go to Ad Library.”
Step 4
View all the advertising content of the Fanpage. Filter data or click to see details of ads as in method 1.
Note:
Facebook Library only shows ads that are currently running or have run within the last 7 years.
Some ads may not display complete information due to advertiser privacy requirements.
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