23/09/2023 | Dang Bac

Live streaming on TikTok has become one of the significant interaction mechanisms, drawing attention from a vast number of users. This feature not only establishes a direct communication channel between creators and viewers but also broadens opportunities to make a personal mark and enhance connections. However, some users report difficulties activating the LIVE feature on TikTok. To analyze and address this issue, we need to delve deeper into the causes and potential solutions.

Introduction to TikTok Live

What is TikTok Live?

In today’s digital age, social media is an indispensable part of our daily lives. TikTok, one of the most popular entertainment apps globally, has continuously innovated and grown with its “TikTok LIVE” feature. This function is more than just an entertainment platform; it bridges users, creating a unique and dynamic interaction space. Notably, in Vietnam, TikTok LIVE has implemented regulations suitable for the culture and age of users. Accordingly, only those aged 16 and above can use this feature. For adults over 18, they not only experience watching and broadcasting live but can also interact through gifting. This provides a rich exchange space, expressing affection and mutual support.

Another notable aspect of TikTok LIVE is the incorporation of charity stickers. Viewers can choose these stickers to contribute to charitable causes, turning watching a livestream into a meaningful activity that connects the community with noble goals. TikTok has been transparent and strict in managing user behavior, especially not allowing any influence on charity activities on its platform.

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Points to Note when Streaming on TikTok

When you aim to conquer the online space by streaming on TikTok, a professional and meticulous approach will determine your performance and impression on viewers. Here are the essential points to keep in mind:

Equipment Quality

Investing in quality devices like microphones, stands, and, most importantly, a modern phone helps optimize video and audio transmission.

Product Organization

Ensure you have a clear plan about the product you want to showcase. Inventory should be checked in advance for smooth and efficient sales.

Internet Connection

A stable internet connection is key. Test your wifi or consider using 3G/4G services as a backup.

Impressive Start

Ensure you appear right at the beginning of your broadcast. TikTok might penalize delays.

Retaining TikTok Viewers

Limit directing viewers to other platforms. TikTok might consider this as a policy breach.

Limit Giveaway Activities

TikTok views organizing lotteries on livestreams as gambling and might impose penalties.

Easy Communication

Attach your phone number to the video for easy viewer contact and interaction.

Quick and Simple TikTok Live Guide

For experienced TikTok users who meet the required criteria, organizing a livestream isn’t a huge challenge. Here’s a step-by-step guide:

Launch the App

Open TikTok and look for the “+” icon at the bottom center of the screen. This is the basic action button for all activities on the app.

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Choose the Live Feature

After tapping on “+”, a “Live” icon will appear at the bottom center. Tap it to begin the setup process.

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Set Up Your Broadcast

  • Title: Create an attractive title that accurately reflects the content you’re about to stream. A good title can attract more viewers.
  • Comment Management: You can decide whether to allow or disallow comments during your live session.
  • Effects and Filters: Customize viewer experience by adding effects or applying your preferred filters.

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Go Live

Once all setup steps are complete, simply hit “GO live”, and you’ll officially start your livestream.

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