In the booming internet world, catching trends is the key to success. Understanding this, Google has launched the toolGoogle Trend – a great assistant to help you track and analyze search trends on Google. This article will give you detailed information about Google Trend and instructions on how to use this tool effectively.
What is Google Trend?
Google Trend is a powerful tool from Google, used to track and analyze search trends on the Internet. With Google Trend, users can see the popularity of search keywords by time and location.
Specifically, Google Trend provides illustrative charts and figures that allow users to compare the increase or decrease of keywords over a specific period of time. This helps advertisers, publishers and SEOs better understand the market and customer needs.
In addition, Google Trend also allows users to track search trends by geography and language, helping them shape marketing strategies and content suitable for each specific region.
Outstanding features of Google Trend
Google Trend provides many useful features to help users capture and analyze Internet search trends in a detailed and effective way. Here are some outstanding features of Google Trend:
See search trends chart
Google Trend allows users to view graphs illustrating the popularity of search keywords over a specific period of time. This chart helps users identify keyword fluctuations and trends over days, months or years.
Compare keywords
This feature allows users to compare the performance of different keywords. This way, they can pick out the keywords with the best potential to use in their marketing and SEO strategy.
Analyze trends over time
Google Trend provides the ability to analyze search trends over time. Users can identify important milestones or special fluctuations in keyword search trends.
Track trends by geography and language
Google Trend allows users to track search trends by geography and language. This helps them better understand customer needs and concerns in each specific area.
Search for new keywords
Google Trend offers a new keyword search feature, helping users discover potential keywords they may not have known about before.
How to use Google Trend effectively
Google Trend is a powerful search trend analysis tool with many useful features, helping you exploit detailed information about users’ search behavior on Google Search. Here are some prominent uses of Google Trend:
Track trends over time
- Trend chart: Shows the popularity of a keyword or topic over time in a graph, making it easy to compare search trends over different time periods.
- Comparison over time: Allows you to compare the popularity of keywords or topics over two different time periods.
Analyze trends by geographic region
- Select country/region: Helps you see search trends for a country, region or worldwide.
- Trend map: Displays the popularity of keywords or topics on a map, making it easy to visualize search trends by geographic area.
Compare keywords and topics
- Compare up to 5 keywords: Allows you to compare the popularity of up to 5 keywords or topics at once.
- Correlation analysis: Determine the degree of correlation between keywords or topics, helping you better understand the relationship between them.
Explore additional insights
- Level of interest by category: Indicates user interest in keywords or topics in different categories like shopping, travel, news, etc.
- Related phrases: Suggest phrases related to the keyword or topic you are searching for.
- Related topics: Suggest topics related to the keyword or topic you are looking for.
- Related news: Displays news related to the keyword or topic you are searching for.
Customize display
- Select chart type: Choose the chart type that suits your needs like line chart, column chart, etc.
- Customize the time period: Select the specific time period you want to analyze the trend for.
- Filter by category: Filter results by specific categories like shopping, travel, news, and more.
Export data
Download data: Export search trends data as a CSV file so you can analyze it further with other tools.
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